Build trackable URLs with UTM parameters for Google Analytics, Plausible, and other analytics tools.
The full URL of the page you want to link to (including http:// or https://)
Referrer (e.g., google, newsletter)
Marketing medium (e.g., cpc, email, banner)
Product, promo code, or slogan
Identify paid search keywords
To differentiate similar content or links
UTM parameters are short text tags added to the end of a URL that tell analytics tools (like Google Analytics, Plausible, or Umami) where your visitors are coming from. This free UTM builder generates properly formatted campaign URLs instantly — no signup, no tracking, no data sent anywhere.
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