UTM Builder

Build trackable campaign URLs for Google Analytics, Plausible, and Umami

Paste the generated URL into your campaign links — ads, emails, social posts, QR codes. The utm_* tags tell your analytics (Google Analytics, Plausible, Umami) where each visitor came from.

Website URL *

The full URL of the page you want to link to (including http:// or https://)

Campaign Source *

Referrer (e.g., google, newsletter)

Campaign Medium *

Marketing medium (e.g., cpc, email, banner)

Campaign Name

Product, promo code, or slogan

Campaign Term

Identify paid search keywords

Campaign Content

To differentiate similar content or links

Your Campaign URL

What is a UTM builder?

UTM parameters are short text tags added to the end of a URL that tell analytics tools (like Google Analytics, Plausible, or Umami) where your visitors are coming from. This free UTM builder generates properly formatted campaign URLs instantly — no signup, no tracking, no data sent anywhere.

Build your own site with SnapStatic — a no-code website builder with built-in analytics, contact forms, and a free editor.

Runs entirely in your browser — nothing you enter is uploaded or stored.

Frequently asked questions

What are UTM parameters?

UTM parameters are tags added to the end of a link (like ?utm_source=newsletter) that tell analytics tools where a visitor came from. They don't change the page — they just label the traffic so you can see which campaign, email, or post drove it.

Which UTM parameters are required?

Three: utm_source (where, e.g. google), utm_medium (the channel, e.g. email or cpc), and utm_campaign (the campaign name). utm_term and utm_content are optional, used mainly for paid search and A/B tests.

Do UTM tags hurt my SEO?

Not when used on outbound and campaign links. Just avoid putting UTM tags on internal links between your own pages, and set a canonical URL, so search engines don't treat the tagged URLs as duplicate pages.

Do you store the URLs I build?

No. Your campaign URL is assembled entirely in your browser — the link, parameters, and result never leave your device or reach our servers. There's no signup, and analytics are anonymous, cookieless page-view counts only.

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